Statistics



Statistics
As a manufacturer, you are constantly searching for new trends and applications for your material. You ask yourself: What does the creative professional want, and how can I best anticipate this demand when developing my products? Of course, you also need measurable data about your target group’s level of interest in your material.

Our 60,000 registered members consult our search engine on the basis of technical and sensory properties, material group, and keywords such as the name of a project, name of an architect, or country of origin. You, as a manufacturer, can make this information work for you.

By publicising your material via our search engine, you gain access to various statistics about the search behaviour of our members.

  • How often has your material been viewed?
  • Who has viewed it?
  • How often is your site viewed via a link?
  • How many PDFs have been downloaded?
  • How do your materials rank in the list of most frequently viewed materials?
  • How popular is your material compared to that of your competitors?


Our statistics provide a wealth of information about the search behaviour of the creative professionals, the kind of information that you, as a manufacturer, can benefit from in terms of your future product developments. What are their most frequently used search terms? Which properties are searched for most often? What are creative professionals looking for? And what does this all mean for future designs?

  • The user profiles of our members 
  • The number of page views made
  • How your material rates alongside similar materials
  • Top 10 materials and the ranking of your material
  • Comparison with other materials in the same material group
  • Most frequently used search terms 
  • Number of searches conducted according to the material’s sensory properties
  • Number of searches conducted according to the material’s technical properties


Quarterly report
In addition to receiving insight into the preferences and requirements of creative professionals, you will also receive an analysis from Materia every three months about the trends and developments in the field of materials. What this means is that Materia pools its search engine statistics, its own experiences with creative professionals, the analyses it gathers from publications and its visits to trade fairs to provide you with a customised report every three months. This report provides a solid basis from which to develop your product in response to trends and developments in the field of materials.

Featured Material
You can also use our site for extra publicity for your material. If your material is selected by Materia, you can choose to have it promoted as a Featured Material. This means that  your material will appear in a prominent box on ALL of our pages for one whole month! This will generate around five times the exposure of a standard publication.
Are you planning a product launch, or would you like to generate extra interest in your material among our 60,000 creative professionals? Then don’t delay! Reserve this popular spot on our site now.

For information about statistics or a featured material, please contact Materia’s Creative Director, Els Zijlstra.
Telephone: +31 (0)20 71 30 651, or e-mail: e.zijlstra@materia.nl